SEM and Digital Marketing content editor - - 5507

Ihre Aufgaben

He are hiring a new team player for our international marketing team:

SEM and Digital Marketing content editor

To join our international team, we are currently looking for a SEM editor, who will increase the content quality of our search engine advertising (SEA) campaigns, our display advertising campaigns and SEO content optimization. To fulfill that role you need to be a native speaker of English and bring a good portion of creativity and a solid, versatile vocabulary. We look for a new colleague, who brings a creative mind and good skills around copy writing.

Key responsibility

Owner of content quality assurance & content creation/editing process in Search Engine Marketing Group wide subject matter expert for digital content creation & editing
Develop and launch best practices around ad text creation (work with external partners such as Google and Bing)
Elaborate flows for SEM ads text quality review aligned with the product value-selling proposition Be the gatekeeper for selected digital marketing content quality

Tasks

Implement high quality content (content, ad texts, keywords and negatives) aligned with the search engine marketing (SEM) strategies.
Build and maintain project management processes that streamline SEA initiatives, whenever content is involved.
At text creation, test, analyze and optimize together with PPC team.
Mining search query reports to add new long-tail keywords and negatives.
Keyword research & extension to increase reach of SEA campaigns.
Run competitive analysis and generate optimization ideas.
Interpret SEA reports to generate optimization actions.
Collect & share digital marketing content best practices in the Group.
Collaborate with internal product managers to understand product, target audience, business needs and competitor activities in the market.
Exchange and align with other marketing content editors in the Group and create corporate training material for digital marketing content creation & editing

Ihr Profil

Mandatory English native speaker level.
Proven writing, editing and proofreading skills.
Knowledge of SEA, Display and/or SEO is a strong plus.
Past working experience around copy writing is a plus.
Demonstrated organizational skills; the ability to handle multiple projects simultaneously and meet strict deadlines.
Ability to work well independently as well as in a cross-cultural team.
Strong communication skills.

Unser Angebot

You will based in Barcelona but you will be part of an interdisciplinary marketing community where you will be able to build up you knowledge in different digital marketing channels.
A work environment where you will be able to build up you knowledge in different digital marketing channels.
Permanent contract, 40 hours per week Salary (Fixed + variable associated with result)
Interesting package of social benefits for employees (ticket, restaurant /private health insurance, among others).
We accept just resumes in English.
Flexible working hours and Smart Work.

Über Mettler Toledo

METTLER TOLEDO is a leading global supplier of precision instruments and services. We are recognized as an innovation leader and our solutions are critical in key R&D, quality control, and manufacturing processes for customers in a wide range of industries including life sciences, food, and chemicals. We operate throughout the world with a culture shaped by innovation and international flair.

Chancengleichheit

We promote equal opportunity worldwide and value diversity in our teams in terms of business background, area of expertise, gender and ethnicity. For more information on our commitment to Sustainability, Diversity and Equal Opportunity please visit us here.

Referenznummer

5507

Arbeitsort

Cataluña

Pensum

Vollzeit