SEM and Digital Marketing Editor

Our Opening and Your Responsibilities

We are leading global supplier of precision instruments and services. We are recognized as an innovation leader and our solutions are critical in key R&D, quality control, and manufacturing processes for customers in a wide range of industries including life sciences, food, and chemicals. We operate throughout the world with a culture shaped by innovation and international flair. 

To join our international team, we are currently looking for a SEM editor, who will increase the content quality of our search engine advertising (SEA) campaigns, our display advertising campaigns and SEO content optimization.

To fulfill that role you need to be a native speaker of English and bring a good portion of creativity and a solid, versatile vocabulary. We look for a new colleague, who brings a creative mind and good skills around copy writing. SEM and Digital Marketing content editor 

Key Responsibilities

  • Owner of content quality assurance & content creation/editing process in Search Engine Marketing 
  • Group wide subject matter expert for digital content creation & editing 
  • Develop and launch best practices around ad text creation (work with external partners such as Google and Bing) 
  • Elaborate flows for SEM ads text quality review aligned with the product value selling proposition Be the gatekeeper for selected digital marketing content quality 
Tasks
  • Implement high quality content (content, ad texts, keywords and negatives) aligned with the search engine marketing (SEM) strategies 
  • Build and maintain project management processes that streamline SEA initiatives, whenever content is involved. 
  • At text creation, test, analyze and optimize together with PPC team. 
  • Mining search query reports to add new long-tail keywords and negatives. 
  • Keyword research & extension to increase reach of SEA campaigns.
  • Run competitive analysis and generate optimization ideas. 
  • Interpret SEA reports to generate optimization actions. 
  • Collect & share digital marketing content best practices in the Group.
  • Collaborate with internal product managers to understand product, target audience, business needs and competitor activities in the market.
  • Exchange and align with other marketing content editors in the Group and create corporate training material for digital marketing content creation & editing.

What You Need to Succeed

  • Mandatory English native speaker level proven writing, editing and proofreading skills. To be fluent in any other European languages as Spanish, French or Italian is a plus 
  • Knowledge of SEA, Display and/or SEO is a strong plus. 
  • Past working experience around copy writing is a plus 
  • Demonstrated organizational skills; the ability to handle multiple projects simultaneously and meet strict deadlines.
  • Ability to work well independently as well as in a cross-cultural team.
  • Strong communication skills

Our Offer to You

  • Permanent Contract and competitive target salary (Fixed + Bonus) 
  •  Scheduling work of 40 hours per week and work-at-home program. T
  • Interesting package of social benefits for employees: free breakfast, free fresh fruit in the office, restaurant card, medical insurance, pension and retirement plan. 
  • A work environment where you will be able to build up you knowledge in different digital marketing channels. 
  • Possibility to work in an international environment with multicultural team, involving interesting travel destinations. 
  • Be a part of an interdisciplinary marketing community Interesting and challenging career in a successful leading global organization, Trainings and professional development.

About Mettler Toledo

METTLER TOLEDO es una empresa multinacional de origen suizo-americana dedicada a la fabricación, comercialización y servicio técnico a equipos/ soluciones de pesaje e instrumentación analítica. Contamos con cinco divisiones de negocio con las que ofrecemos soluciones tanto de producto como de servicio para los sectores farmacéutico, químico, alimentario, industrial, entre muchos otros.

Equal Opportunity Employment

Promovemos la igualdad de oportunidades en todo el mundo y valoramos la diversidad en nuestros equipos en términos de antecedentes comerciales, área de especialización, género y etnia. Para obtener más información sobre nuestro compromiso con la sostenibilidad, la diversidad y la igualdad de oportunidades, visítenos aquí

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