National Marketing Manager

Our Opening and Your Responsibilities

Mettler Toledo Rainin is looking for a US Marketing Manager.  In this role you will be responsible for defining and leading marketing strategies and initiatives to support growth targets for Rainin products and services in the USA.  You will be tasked with developing and executing both short and long-term marketing strategies with prioritized tactics that drive demand. The role will include working collaboratively with different internal stakeholders, ensuring that strategies are aligned with senior leadership and business objectives and execution remains in-step with other key programs. The role manages a marketing team whose primary focus is supporting the execution of tactical marketing initiatives. Travel as required, up to 40%.

Responsibilities will include:
  • Creating and implementing a comprehensive marketing plan for the US market aligned with business objectives: create campaigns across various channels to drive growth, create sales support tools, execute promotional planning and communication tools.
  • Collaborating with global marketing to:
    • Create USP's and messaging for divisional marketing material.  Provide VOC feedback to global marketing and product management. 
    • Localize and execute new product and program launch strategies and implement launch plans.  Share best practices and localized materials for possible adoption in other markets.  Provide concepts and content for brochures, web, email and various advertising channels.
    • Track and report campaign performance against KPI's and ROI benchmarks. Continually adjust/improve campaigns as needed to improve results.  Maintain dashboards of key performance indicators.
    • Develop and manage Rainin's digital marketing and ecommerce strategy and execution including ShopRainin strategy, content, and social media 
  • Developing expertise on key market segments and liquid handling applications.  Cultivate and maintain knowledgebase of key competitors and Rainin USP's.  
  • Managing marketing budget.  Maintain spending limits while maximizing ROI.  
  • Developing strong communication channels with all levels of the sales organization to understand their challenges, needs and growth drivers.  Support sales organization to achieve sales targets
  • Fostering customer relationships through such venues as customer events, user groups, newsletters etc.  Understanding and monitoring installed product base.
  • Managing Rainin telemarketing efforts with strategy development and execution of telemarketing campaigns: produce scripts, train telemarketing team, lead generation management and performance analysis.
  • Assuming responsibility of a product champion to the sales team: acquire expertise in the products to become the resource to sales on product features
  • Executing national and regional trade shows, site selection, vendor shows, seminars, user group meetings, training and promotions
  • Leading a team of marketing professionals responsible for both upstream and downstream local marketing.  Actively manage, develop and mentor to ensure their professional development.

What You Need to Succeed

  • Bachelor's degree in a life science related discipline. 
  • Must have at least five years of life science marketing experience with people management experience
  • Must have experience marketing and selling product into the life science marketplace: targeting the research and development groups of the biotechnology, pharmaceutical and academic sectors. 
  • Must demonstrate effective collaboration skills within highly cross-functional business settings
  • Must have strong analytical skills, campaign performance analysis and correlating that detailed data to larger, high level sales strategies
  • Must demonstrate a successful track record of creating and executing effective marketing strategies that range from inexpensive/high volume consumable products to highly complex instrumentation and software.

Our Offer to You

  • Medical, dental, and vision care coverage and a 401(k) savings plan with company matching – all starting on the date of hire
  • Tuition reimbursement, educational matching gift program, perks and discounts
  • Parental and caregiver leave programs
  • All the benefits you would expect from a global leader such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits
  • Global market strength and worldwide leadership in precision instrumentation
  • A brand name that is identified worldwide with precision, quality, and innovation
  • Thousands of patents, design and innovation awards across Mettler Toledo
  • Global recognition for the quality of our products and services

About Mettler Toledo

Working at Mettler Toledo means you are impacting the world in important ways. Our precision measuring devices span the world's laboratories, production facilities, and retail stores. We manufacture, sell, and service instruments that detect, measure, and weigh - from the infinitely small to the largest of vehicles or airplanes.

  • We help feed the world. We impact how food is produced, packaged and made safe.
  • We help keep you healthy. Our instruments make it possible for scientists to develop new drugs and bring life-saving medicines to the world.
  • Mettler Toledo products are important to the production and consistent quality of every kind of consumer product.
Mettler Toledo Rainin manufactures pipettes, one of the most basic tools used in every type of chemistry laboratory and many kinds of biological laboratories. Rainin's pipettes consistently rank among the top premium pipette brands in North America, Europe, Asia and the Middle East.

Equal Opportunity Employment

We are an equal opportunity employer and value diversity at our company. We give consideration for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, protected veteran status, or any other protected classification. If you’d like more information about your EEO rights as an applicant under the law, please click here.

Mettler Toledo endeavors to make www.mt.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at EEO@mt.com.

Para aquellos que priorizan la precisión, Mettler Toledo es precisamente donde perteneces.

Job Reference #

6762

Location

California

Oakland

Job Type

Full-time

Domicilio fiscal

Mettler-Toledo Rainin, LLC [Delaware]

7500 Edgewater Dr,
Oakland, CA 94621
United States

+1 (800) 472-4646