Mettler Toledo

Key Purpose of the Role:

Strategic Outcome:

Manage the marketing team  to generate leads to the sales funnel through marketing plan execution and leveraging on a high quality database

Work closely with business owners to develop and execute annual marketing plan

Ensure timely and quality execution of planned campaigns leading to high quality leads for the sales team

Expansion of Customer Database for targeted segments by regions. 

Team development

Key Responsibilities

Desired Outcomes

Marketing Planning

Database Management

Email Marketing

Leads Management/Nurturing

KPI's/Data Analysis

Ø  Drive the creation of the local plan, working together as a team, involving sales. Define parameters, campaign elements: conceptualization and upfront estimation of KPIs.

Ø  Conceptualization, decision making, planning and organization of qualified customer database for targeted segments. .

Ø  Passionately drives constant improvement in the CRM databases. 

Ø  Define periodical and ad-hoc processes to maintain and improve data quality.

Ø  Precision data analysis of large data, working with databases and Excel.

Ø  Target the right contacts with engaging content at the right time.

Ø  Sending to smaller micro-segments (data mining) increasingly differentiated emails, tweaking messages based on performance, avoiding spam.

Ø  Creators and enforcers of fast and flexible distribution processes for leads within the organization,

Ø  creating and leveraging nurturing programs for cold leads.

Ø  Experts in opportunities offered by new marketing platform.

Ø  Conceptualize the buying cycle of customers but pragmatic in adapting to the local resources.

Ø  Apply strong analytical skills to correctly interpret campaigns results across different media, considering the cycle end-to-end from lead to order, communicating meaningful results.

Ø  Turn data into intelligence into actions.