Key Purpose of the Role:
Strategic Outcome: | Manage the marketing team to generate leads to the sales funnel through marketing plan execution and leveraging on a high quality database
Work closely with business owners to develop and execute annual marketing plan Ensure timely and quality execution of planned campaigns leading to high quality leads for the sales team Expansion of Customer Database for targeted segments by regions. Team development |
Key Responsibilities | Desired Outcomes |
Marketing Planning
Database Management
Email Marketing
Leads Management/Nurturing
KPI's/Data Analysis |
Ø Drive the creation of the local plan, working together as a team, involving sales. Define parameters, campaign elements: conceptualization and upfront estimation of KPIs. Ø Conceptualization, decision making, planning and organization of qualified customer database for targeted segments. . Ø Passionately drives constant improvement in the CRM databases. Ø Define periodical and ad-hoc processes to maintain and improve data quality. Ø Precision data analysis of large data, working with databases and Excel. Ø Target the right contacts with engaging content at the right time. Ø Sending to smaller micro-segments (data mining) increasingly differentiated emails, tweaking messages based on performance, avoiding spam. Ø Creators and enforcers of fast and flexible distribution processes for leads within the organization, Ø creating and leveraging nurturing programs for cold leads. Ø Experts in opportunities offered by new marketing platform. Ø Conceptualize the buying cycle of customers but pragmatic in adapting to the local resources. Ø Apply strong analytical skills to correctly interpret campaigns results across different media, considering the cycle end-to-end from lead to order, communicating meaningful results. Ø Turn data into intelligence into actions. |
· Degree in any discipline preferably in Business Management, Marketing or related field
· Able to read and communicate in English fluently
· Knowledge of CRM tools and manufacturing Industries (eg F&B, Pharmaceutical, Chemical) and B2B Marketing
· Basic understanding and appreciation of products and applications in above mentioned industries
· Minimum 8 years working experience in a marketing Environment with sound experience in customer database expansion, telemarketing and execution of marketing campaigns (email and mailers)
· Strong interpersonal skills and influencing ability
Preferred:
· Proven experience in a similar role in a manufacturing industry
· People management experience
· Consistent top performer with strong project management skills
· Conceptualization, decision making, planning and organizational skills
· Concise and effective email writing skills
· Adept to manufacturing market trends and buying
Competencies
· Good Interpersonal and Verbal/Written Communication
· Customer Centric
· Confident and dynamic personality.
· Innovative thinking
· Teamworking
· Results Focus/Oriented
· Resilience and Tenacity
Project Management
VARIABLE COMPENSATION | |
Thirteen Month Pay | 1/12 of the annual basic salary, pro-rated according to government mandated policy |
Variable Bonus or Corporate Bonus | Upon regularization, the Employee will be entitled to an annual variable bonus for each completed year of service as per the calendar year ended 31st December. If the Employee worked for only a portion of the year, the Employee will be entitled to a bonus on a pro-rated basis provided he/she is no longer under probation. The amount of the bonus will be at the discretion of the Management and based on individual and company performance. |
Company mobile phone | Company will provide phone with Php2,000.00 postpaid plan, any excess thereof shall be borne by the employee. |
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OTHER BENEFITS | |
Life & Accident Insurance | PhP300,000.00 & PhP300,000 coverage, respectively upon hiring |
HMO | PhP150,00.00 (per member, per sickness); covered are legal spouse and 2 kids upto 21 yrs old) – effective at most 30days from hiring date |
Government Mandated Benefits | SSS, Philhealth, Pag-ibig, 13th month pay, maternity/paternity, sickness, disability, retirement, death and pension benefits. In accordance with government mandated rates and policies |
Paid Leave Benefits | Up to 15days VL and 15days SL (prorated from regularization date) |
Employee Development | As covered by company’s employee development plan |
Pour ceux qui priorisent la précision, Mettler Toledo est précisément le lieu où se trouve leur place.
Référence
Localisation souhaitée
Job Type
Entité légale