Marketing Manager

Our Opening and Your Responsibilities

Key Purpose of the Role:
  • Manage the marketing team including Telemarketers to generate leads to the sales funnel through marketing plan execution and leveraging on a high quality database

Strategic Outcome:
  • Work closely with business owners to develop and execute annual marketing plan
  • Ensure timely and quality execution of planned campaigns leading to high quality leads for the sales team
  • Expansion of Customer Database for targeted segments by regions
  • Team development

Key Responsibilities:
Marketing Planning
  • Drive the creation of the local plan, working together as a team, involving sales. Define parameters, campaign elements: conceptualization and upfront estimation of KPIs
  • Conceptualization, decision making, planning and organization of qualified customer database for targeted segments

Database Management
  • Passionately drives constant improvement in the CRM databases
  • Define periodical and ad-hoc processes to maintain and improve data quality
  • Precision data analysis of large data, working with databases and Excel

Email Marketing
  • Target the right contacts with engaging content at the right time
  • Sending to smaller micro-segments (data mining) increasingly differentiated emails, tweaking messages based on performance, avoiding spam

Leads Management/Nurturing
  • Creators and enforcers of fast and flexible distribution processes for leads within the organization
  • Creating and leveraging nurturing programs for cold leads
  • Experts in opportunities offered by new marketing platform
  • Conceptualize the buying cycle of customers but pragmatic in adapting to the local resources

KPI's/Data Analysis
  • Apply strong analytical skills to correctly interpret campaigns results across different media, considering the cycle end-to-end from lead to order, communicating meaningful results
  • Turn data into intelligence into actions

What You Need to Succeed

Competencies:
  • Good Interpersonal and Verbal/Written Communication
  • Customer Centric
  • Confident and dynamic personality
  • Innovative thinking
  • Teamworking
  • Results Focus/Oriented
  • Resilience and Tenacity
  • Project Management

Mandatory:
  • Degree in any discipline preferably in Business Management, Marketing or related field
  • Able to read and communicate in English fluently
  • Knowledge of CRM tools and manufacturing Industries (eg F&B, Pharmaceutical, Chemical) and B2B Marketing
  • Basic understanding and appreciation of products and applications in above mentioned industries
  • Minimum 8 years working experience in a marketing Environment with sound experience in customer database expansion, telemarketing and execution of marketing campaigns (email and mailers)
  • Strong interpersonal skills and influencing ability

Preferred:
  • Proven experience in a similar role in a manufacturing industry
  • People management experience
  • Consistent top performer with strong project management skills
  • Conceptualization, decision making, planning and organizational skills
  • Concise and effective email writing skills
  • Adept to manufacturing market trends and buying behaviour

Our Offer to You

About Mettler Toledo

METTLER TOLEDO is a leading global supplier of precision instruments and services. We are recognized as an innovation leader and our solutions are critical in key R&D, quality control, and manufacturing processes for customers in a wide range of industries including life sciences, food, and chemicals. We operate throughout the world with a culture shaped by innovation and international flair.

Equal Opportunity Employment

We promote equal opportunity worldwide and value diversity in our teams in terms of business background, area of expertise, gender and ethnicity. For more information on our commitment to Sustainability, Diversity and Equal Opportunity please visit us here.

Dla tych, którzy stawiają na precyzję, Mettler Toledo jest precyzyjnie tym, czego szukasz.

Nr ref. stanowiska

8339

Lokalizacja

Selangor

Shah Alam

Wymiar czasu pracy

Full-time

Podmiot Prawny

Mettler-Toledo (M) Sdn. Bhd.

1st Floor, Lot 8, Jalan Astaka U8/84 Seksyen U8, Bukit Jelutong 40150 Shah Alam, Selangor Malaysia

+60 3 7844 5888