- Plan and execute the marketing plan for MTIN
- Yearly marketing planner creation – SBU wise. This should cover Webinars, seminars, conferences, Exhibitions.
- Focused E campaigns (i.e. differentiated emailing to micro-segments, social media etc.) using digital marketing tools (like AEM – Adobe Experience Manager or any other), while avoiding spamming.
- Plan Product and segment-specific campaigns as per the business priority.
- Collaborate with Marcom associate for Affiliate marketing planning (e/print advt., third party portal advt. and emailing campaigns, online product portals handling India Mart & Trade India etc.)
- Creating web pages for local events and campaigns.
- Work with business and product teams to plan advertisements, articles, and press releases, along with the Marcom associate.
- Prepare and plan yearly marketing promotional materials, such as brochures, flyers, and catalogs, in collaboration with Business Managers (BM) and regional teams.
- Manage vendors/partners for MarCom and e-marketing efforts
- Maintain lead extract data for monthly review with the Manager and BU’s and present whenever necessary.
- Collaborate with support functions for Commercial/Procurement like Release of Purchase Orders, Purchase Requisition, etc., for any kind of Marketing activities Planned.
- Should be able to negotiate with vendors for the planned events and manage budgets.
- Timely reporting of activities and campaign outcomes is required with help of CRM.
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