- Drive the creation of the local plan, working together as a team, involving sales. Define parameters, campaign elements: conceptualization and upfront estimation of KPIs.
- Conceptualization, decision making, planning and organization of qualified customer database for targeted segments.
- Passionately drives constant improvement in the CRM databases with non-customer growth.
- Define periodical and ad-hoc processes to maintain and improve data quality.
- Precision data analysis of large data, working with databases and Excel.
- Target the right contacts with engaging content at the right time.
- Sending to smaller micro-segments (data mining) increasingly differentiated emails, tweaking messages based on performance, avoiding spam.
- Creators and enforcers of fast and flexible distribution processes for leads within the organization.
- Creating and leveraging nurturing programs for cold leads.
- Experts in opportunities offered by new marketing platform.
- Conceptualize the buying cycle of customers but pragmatic in adapting to the local resources.
- Apply strong analytical skills to correctly interpret campaigns results across different media, considering the cycle end-to-end from lead to order, communicating meaningful results.
- Turn data into intelligence into actions.
- Research and provide insights into key segments and updates in the market.
- Degree in any discipline preferably in Business Management, Marketing or related field
- Able to read and communicate in English fluently
- Knowledge of CRM tools and manufacturing industries (e.g. F&B, Pharmaceutical, Chemical) and B2B Marketing
- Basic understanding and appreciation of products and applications in above mentioned industries
- Minimum 8 years working experience in a marketing environment with sound experience in customer database expansion, telemarketing and execution of marketing campaigns (email and mailers)
- Strong interpersonal skills and influencing ability
- Proven experience in a similar role in a manufacturing industry
- People management experience
- Consistent top performer with strong project management skills
- Conceptualization, decision making, planning and organizational skills
- Concise and effective email writing skills
- Adept to manufacturing market trends and buying behaviour
- Fixed 1.5-month contractual bonus
- Medical Insurance, Dental and other allowances
- Career growth
- Work with a good team
- Skills development
Pour ceux qui priorisent la précision, Mettler Toledo est précisément le lieu où se trouve leur place.
Référence
Localisation souhaitée
Job Type
Entité légale